How to Grow When Markets Dont

Waal, it has been more than a month since a posted any book review on this site. I have been travelling and hardly had time to read any book. I am now back and postings with valuable reviews on business books will start flowing from today. I have just finished reading a very interesting and challenging book by Adrian Slywotzky, Richard Wise and Karl Weber. It’s a book called 'How to Grow When Markets Don't.

It’s a truly eye-opening business book, which shows how old-line companies are creating new profits through "demand innovation." This powerful approach focuses on recognizing the opportunities that surround a product instead of merely improving the product itself. Used in a variety of industries, demand innovation asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues? The answers lead to huge growth opportunities for both business-to-business and consumer markets.

This book is packed with many other thought-provoking success stories, insights on how to mine your company's hidden assets, and "moves for Monday morning" that can immediately improve your bottom line, HOW TO GROW WHEN MARKETS DON'T addresses today's economic challenges by providing powerful and practical strategies to generate new growth.

This book is a must have for all business managers. Buy this book today here: http://www.amazon.com/gp/homepage.html?ie=UTF8&tag=ebookclubb-20

Happy reading!!!!!!