General Motors is arguably one of the biggest auto makers in the world. It is a fortune 500 listed company, which has defied all odds to become a great company it is today.
Billy Durant, the high-school dropout who founded General Motors, was the consummate salesman - brilliant, shrewd, and unflaggingly energetic.
Hailed as the most brilliant CEO of the 20th century, Alfred Sloan, GM's third president, was an educated intellectual and an expert in business, strategy, management, and all things organizational.
This odd couple built what is perhaps the most successful enterprise in U.S. history - one whose ascent created an industry that has come to symbolize the modern world.
Billy, Alfred, and General Motors, provides fascinating new insights into Durant and Sloan's conflicting, yet groundbreaking, definitions of what a corporation should be - definitions that have had an unprecedented socio-economic impact on the past century in the way companies deal with employees, investors, and government.
It also bears witness to the birth of the U.S. auto industry and, in doing so, brings a uniquely American historical period to life.
This book is a valuable collection you must have in your library.