How to Grow When Markets Dont

Waal, it has been more than a month since a posted any book review on this site. I have been travelling and hardly had time to read any book. I am now back and postings with valuable reviews on business books will start flowing from today. I have just finished reading a very interesting and challenging book by Adrian Slywotzky, Richard Wise and Karl Weber. It’s a book called 'How to Grow When Markets Don't.

It’s a truly eye-opening business book, which shows how old-line companies are creating new profits through "demand innovation." This powerful approach focuses on recognizing the opportunities that surround a product instead of merely improving the product itself. Used in a variety of industries, demand innovation asks: Where do customers spend the most time and money in areas related to my product or service? How can I help them improve their operations, reduce their risk, or grow their own revenues? The answers lead to huge growth opportunities for both business-to-business and consumer markets.

This book is packed with many other thought-provoking success stories, insights on how to mine your company's hidden assets, and "moves for Monday morning" that can immediately improve your bottom line, HOW TO GROW WHEN MARKETS DON'T addresses today's economic challenges by providing powerful and practical strategies to generate new growth.

This book is a must have for all business managers. Buy this book today here: http://www.amazon.com/gp/homepage.html?ie=UTF8&tag=ebookclubb-20

Happy reading!!!!!!

Blue Occean Strategy

Blue Ocean Strategy is a business strategy book written by Professors W. Chan Kim and Renee Mauborgne of INSEAD, a leading global business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

The concept

The metaphor of red and blue oceans describes the market universe. Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced.

Products become commodities or niche, and cutthroat competition turns the ocean bloody. Hence, the term red oceans. Blue oceans, in contrast, denote all the industries not in existence today—the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue Ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored.  The corner-stone of Blue Ocean Strategy is 'Value Innovation'. A blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company. The innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

This is one of the best business books i have ever read on strategy. Happy reading!!!